YORK, Pa. -- Rutter’s Farm Stores will implement NCR Corp.’s NCR OPTIC, a new outdoor payment terminal, at its 65 convenience stores in Pennsylvania.
Rutter’s and NCR will launch the first OPTIC installation early in the fourth quarter of 2016. The retailer has been an NCR partner for more than 10 years.
NCR OPTIC is a modular, self-service solution that accepts a range of payment options in its standard configuration:
- Europay, MasterCard and Visa (EMV) and magnetic stripe.
- Contactless (including mobile phones) and mobile wallet.
- 2-D barcode scanner.
OPTIC comes in two sizes, a 5-inch terminal for use with older dispensers, and a 12-inch widescreen. It has been engineered to retrofit most brands of fuel dispensers, NCR said.
“The open-source platform allows us to easily integrate our Rutter’s VIP Club rewards program, while the new media capabilities extend our storefront marketing to the forecourt,” said Scott Hartman, CEO of York, Pa.-based Rutter’s.
“While OPTIC provides Rutter’s the immediate benefit of outdoor EMV compliance, the long-term benefit comes as the company improves its omnichannel experience at the fuel pump,” said Michael Bayer, president of NCR Retail. “By extending our partnership, we can better support Rutter’s initiatives to enhance customer engagement, whether the consumers are in the store or at the forecourt.”
Duluth, Ga.-based NCR’s software, hardware and services enable more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology and small business.
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