Snacks & Candy

Casey’s Expands Private-Brand Snacks, Beverages

Broadened assortment part of retailer's three-year strategic plan
Casey's
Photograph courtesy of Casey's General Stores

ANKENY, Iowa — Casey’s General Stores added more than 100 private-label snack and beverage products to its more than 2,200 convenience stores.

The broadened assortment of products it has launched in the new year includes chips, jerky and nuts. It will complement Casey’s updated offerings in water, automotive needs and its recently launched packaged beverage and packaged bakery items, the Ankeny, Iowa-based company said.

“We are constantly listening to our guests and building on consumer insights to help ensure Casey’s continues to meet the needs of our shoppers,” said Tom Brennan, chief merchandising officer for the chain. “Our guests live busy, on-the-go lives and want a great product at a great price from a brand they trust, and we are confident that our updated and expanded Casey’s brand offerings will deliver on what our guests want.”

The products use Casey’s updated logo, which debuted in October.

Casey’s will expand the new product line, it said. The introduction of new private-label products is part of the company’s three-year strategic plan shared in January 2020.

Founded in 1959, Casey's is No. 4 on CSP’s 2020 Top 202 ranking of c-store chains by number of retail outlets.

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