Snacks & Candy

Kellogg’s Brands Release 2 New Packaged Snacks

Products from RxBar and Jumbo Snax
RxBar and Jumbo Snax
Photograph courtesy of Kellogg's

BATTLE CREEK, Mich. — The Kellogg Co.’s RxBar and Jumbo Snax brands are launching new products in convenience stores.

The new releases are on-the-go snacking options, Battle Creek, Mich.-based Kellogg said, because 65% of c-store shoppers are choosing to snack away from home at least three times a week, according to data from NACS State of the Industry Summit.

RxBar A.M.

RxBar A.M. comes in two flavors, honey cinnamon peanut butter and chocolate.

The two flavors will be available in c-stores in December for a suggested retail price of $3.29.

Cinnabon Jumbo Snax

Cinnabon Jumbo Snax is Cinnabon-flavored cereal dusted with cinnamon sugar.

It comes in a 2-ounce snack-sized bag and will be available exclusively at 7 Eleven in November and will reach c-stores nationwide in December. It has a suggested retail price of $2.69.

Battle Creek, Mich.-based Kellogg is a cereal, cookie, cracker, snack and frozen-foods company. Its brands include Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and more.

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