BATTLE CREEK, Mich. — The Kellogg Co.’s RxBar and Jumbo Snax brands are launching new products in convenience stores.
The new releases are on-the-go snacking options, Battle Creek, Mich.-based Kellogg said, because 65% of c-store shoppers are choosing to snack away from home at least three times a week, according to data from NACS State of the Industry Summit.
RxBar A.M. comes in two flavors, honey cinnamon peanut butter and chocolate.
The two flavors will be available in c-stores in December for a suggested retail price of $3.29.
Cinnabon Jumbo Snax
Cinnabon Jumbo Snax is Cinnabon-flavored cereal dusted with cinnamon sugar.
It comes in a 2-ounce snack-sized bag and will be available exclusively at 7 Eleven in November and will reach c-stores nationwide in December. It has a suggested retail price of $2.69.
Battle Creek, Mich.-based Kellogg is a cereal, cookie, cracker, snack and frozen-foods company. Its brands include Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and more.
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