PARSIPPANY, N.J. — Kinder Joy, a Ferrero brand, rolled out a new space collection that comes with one of 12 toys, including astronauts, rocket ships, explorer rovers and more. The brand is also partnering with Alyssa Carson, an aspiring astronaut.
“With the excitement and discovery of opening a delicious Kinder Joy, we hope the new space collection sparks the imagination of kids and parents, motivating them to play, learn and dream together,” said Miguel Zorrilla, vice president of marketing for Kinder Joy and seasonal. “Space exploration is more exciting than ever, and we are proud to partner with Alyssa Carson to help inspire kids and parents to explore the galaxy through the new Kinder Joy space toy collection.”
The toys can be scanned to bring them to life with augmented reality in an app called Applaydu. The treat and toy brand developed a new content series in partnership with Carson, that can be enjoyed on Kinder Joy's Instagram channel. Each episode of the Explore the Galaxy series will feature Carson sharing her personal space-related experiences, fun facts about space exploration and how the new toy collection relates to her astronaut training.
The new Kinder Joy space collection is available at retailers nationwide.
Ferrero USA is based in Parsippany, N.J. Ferrero was founded in Alba, Italy, in 1946 and entered the U.S. market in 1969.
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