Casual-dining chain Brick House Tavern & Tap highlighted the versatility of a simple, everyday food—the humble meatball—by boasting interesting, globally inspired flavors, and tied it to the NCAA basketball championships to boot. The limited-time Meatball Madness menu featured five-for-$6 hand-rolled meatballs, including Classic, Drunken Pork, Greek, Buffalo Chicken and Thai Pork, made with Thai barbecue sauce and served with wonton crisps and Napa cabbage.
Retailer/Chain: Brick House Tavern & Tap
Segment: Casual-dining restaurant
Trend: Tweaks & Twists