Bounteous Hires Vice President of Business Development

New addition tasked with growing company's presence in convenience-store industry
convenience store loyalty
Photograph courtesy of Bounteous

CHICAGO — Bounteous has brought on Abbey Karel as vice president of business development for convenience retailing. Karel has been tasked with growing the digital innovation company's presence in the convenience-store industry.

“Convenience customers are looking for more from their brands from a digital capacity,” said Kevin Rice, executive vice president at Bounteous. “As this industry looks to advance, we’re primed to help them along their digital transformation, ultimately offering a better experience for their customers. Abbey has the real-world experience and foresight to help us partner with the c-store industry in unique and new ways.”

Prior to Bounteous, Karel worked with Bottle Rocket, an Ogilvy Co., and was an Ogilvy Top 25 Global Client Leader. With a background in mobile product management in retail, she steered Kohl’s and JCPenney’s native applications and in-store digital strategies.

“We are witnessing unprecedented changes in the c-store industry. It is imperative that the platform architecture and touchpoints in the customer journey respond quickly to customer needs. Creating a world-class customer experience requires a flexible organizational structure with talent who fully understand today's consumers and are able to work across functional boundaries,” said Karel. “At Bounteous, our partnerships with c-stores accelerate innovation, platform integrations and delivery timelines because we bridge our deep-rooted understanding of these technologies with each client’s unique vision and strategic organizational goals.”

Karel’s hire marks another step by Bounteous to grow in the convenience-store industry. Bounteous acquired Hathway in November 2021 to grow its restaurant and c-store client portfolio. The company’s roster of clients includes Domino’s, Shake Shack and Wawa.

Founded in 2003 in Chicago, Bounteous is a digital innovation partner that helps convenience-store and restaurant brands to create engaging digital experiences. With services in strategy, experience design, technology, analytics and insight and marketing, Bounteous elevates brand experiences through its technology partnerships and platform expertise.

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