Technology/Services

Daktronics Expands Control for Signage

Update gives operators ability to adjust scheduled content from anywhere
convenience store signage
Photograph: Shutterstock

BROOKINGS, S.D. — Daktronics is updating Venus Control Suite, a Light Emitting Diode (LED) control software for convenience stores and other businesses that rely on digital signage. The latest update provides centralized control for scheduled content on both LED and Liquid Crystal Display (LCD) signage in indoor and outdoor spaces.

“Venus Control Suite has been the control software for our digital LED displays for a while now,” said Audie Baker, Venus Control Suite product manager for Daktronics. “We are very excited to expand the capabilities so display owners can unify their digital signage strategy for their complete network of indoor and outdoor signage—for both LED and LCD displays. It will simplify their operations and provide easier control.”

With Venus Control Suite, organizations can schedule content for multiple displays in one place. Venus Control Suite is a cloud-based software that provides display operators the ability to control scheduled content on their signs from anywhere at any time, and with any device. It provides instant software updates via the cloud, and Daktronics hosts the Venus Control Suite software on a secure data center.

“Daktronics created Venus Control Suite for anyone who has digital displays with scheduled content,” Baker said. “That could include schools, small local businesses, large franchise chains across the nation, billboard companies and more. This software can manage all of those applications.”

More than 32,000 digital display operators currently use the software, which has been offered by Brookings, S.D.-based Daktronics for more than five years.

Venus Control Suite provides operators the ability to schedule messages for special promotions and products according to brand, region, daypart or special events on all LED and LCD signage with scheduled content. They can track all their messaging with reports showing what content played on each display, how many times and when.

Operators can also opt to add content from multiple third-party sources, including news feeds, sports scores and menu prices. They can zone screen layouts with different content parts and create custom layouts. With the cloud-based software, customers can also provide automatic emergency alerts with access to the Integrated Public Alert and Warning System.

“One advantage of Venus Control Suite is the ability to activate the software before displays are even installed,” Baker said. “That allows people to learn the software, and create content and playlists ahead of time, so the organization can start seeing a return on their investment on day one of installation.”

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