Technology/Services

Keith's Superstores Mixes Music and Signage

Retailer selects MTI Digital for in-store digital program
convenience store interior
Photograph: Shutterstock

MIAMI BEACH, Fla. — Keith's Superstores, a convenience store chain with 45 locations across southern Mississippi and southwest Alabama, has chosen MTI Digital’s digital signage and music program in its stores. The program allows Keith's to synchronize its in-store overhead music with the images on multiple screens. 

Each store will have multiple screen arrays showing different content. At times predetermined by Keith's, all screens change to the same content and the corresponding audio plays over the sound system, creating a coordinated media event in the store.

“The MTI innovation has made it possible to combine the audio and video promotions in our stores into a single platform. Our stores are more pleasant to visit, and our messages are clear and better received,” said Brandon Rhodus, district manager for Keith’s Superstores.

"We are thrilled to be able to provide our digital signage/music and messaging program to Keith's Superstores," said Bradley Golden, president of MTI Digital. "Keith's has always been an innovator in its category and this solution to combine seamless audio and video is a continuation of that trend."

MTI Digital operates offices in Detroit and Miami. Founded in 1988, the company provides custom music and message programs and digital signage to businesses across the United States and Canada. In addition, MTI offers sound system design and installation.

Keith's Superstores has been operating since 1967. Customers can purchase locally made items including preserves, salsa and syrups or purchase a hot meal at many locations and other typical c-store products.

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