Technology/Services

Wawa Taps Performics for Digital Marketing

Publicis Groupe’s performance marketing agency to lead media and content
convenience store digital marketing
Photograph: Shutterstock

WAWA, Pa. — Convenience retailer Wawa has selected Performics to handle its digital media strategy, planning and buying across Wawa’s more than 900 U.S. locations, the company said. Performics is responsible for paid search, e-commerce Strategy, SEO, programmatic display and more.

“We’re working towards digital transformation in order to create exceptional experiences that provide boundless convenience and personal connections for our customers. We’re excited to partner with Performics on this journey, leveraging their expertise in creating digital ads and experiences that fulfill our customers’ intent,” said Todd Miller, senior director of brand strategy and experience for Wawa.

Performics capabilities for Wawa include paid media, content, e-commerce, personalization, advanced analytics and intent-based marketing.  “Our mission for Wawa is to harness data and digital intent signals to find the right person with the right media, content and creative message,"  said Performics CEO Paul Tibbitt.

Performics operates a global network in 57 countries. With headquarters in Chicago, it is a Publicis Media company and the performance marketing engine of Publicis Groupe.

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