Technology/Services

GPM Streamlines Age Verification

Verify with Koupon integrates into multiple digital channels
Photograph: Shutterstock

RICHMOND, Va. -- Convenience-store retailer GPM Investments is an early adopter of Verify with Koupon, a turnkey technology solution designed to help c-store and consumer packaged goods (CPG) brands verify the age of their shoppers.

Verify with Koupon allows any retailer or CPG company to integrate age verification into its digital channels. Built on top of Koupon’s technology, the tool powers a step-by-step user flow that helps consumers verify their age quickly. The experience can be delivered across digital channels such as mobile apps, websites and email, and it can be integrated with third-party loyalty technologies and CRM platforms.

“Koupon Media continues to push the envelope with new and innovative mobile offer technologies,” said Ruth Ann Lilly, senior manager of loyalty, tobacco and alcohol for GPM. “Verify with Koupon will help GPM promote age-restricted products in our mobile application, helping us protect underage shoppers and continue to deliver value to our rewards members.”

In addition, Verify with Koupon is designed to work with Koupon’s platform toolset and for promotions distributed through the Koupon Network. This unlocks opportunities to deliver age-compliant promotions for restricted products such as alcohol, tobacco, e-cigarettes and lottery—categories which make up more than half of sales in convenience stores in the United States.

“Age verification is becoming a crucial component of digital promotions in the c-store industry and beyond,” said Brad Van Otterloo, CEO of Koupon Media. “As the leader for digital promotions in c-store, Koupon Media is actively using Verify with Koupon to unlock even more opportunities for members of its network.”

With more than 3 billion offers since its founding, Addison, Texas-based Koupon Media powers mobile offers for more than 40,000 retail locations and many CPG brands. In 2017, the Koupon platform reached more than 108 million customers, driving more than 155 million store trips.

GPM is based in Richmond, Va., and operates more than 1,200 c-stores across the Mid-Atlantic, Midwestern, Northeastern and Southeastern states. GPM is No. 6 in the Top 40 update to CSP’s 2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.

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