ATLANTA — GreenPrint, an environmental technology company providing turnkey sustainability programs, has partnered with Plastic Bank on a new sustainability program available to convenience-store retailers and others.
Plastic Bank is an organization dedicated to stopping plastic waste that collects in the ocean. Through the partnership with Plastic Bank, GreenPrint will now offer its clients and partners the opportunity to become plastic neutral by offsetting their plastic consumption with Social Plastic Collections Credits (SPCCs). SPCCs fund the recovery and recycling of an equivalent volume of ocean-bound plastic, effectively neutralizing the environmental impact of virgin plastic use.
Here’s how it works:
- GreenPrint calculates a brand’s plastic footprint through patent-protected technology.
- Through Plastic Bank’s verified network of plastic collectors leveraging blockchain technology, a proportionate amount of plastic waste is reclaimed (removed and recycled) from the environment. Additionally, if a business has a need, the recycled plastic can be used as an alternative to virgin plastic to be incorporated into the supply chain.
- GreenPrint provides branding, marketing and on-going promotional strategy to support this plastic neutral sustainability effort.
“It’s our responsibility as a business and as individuals to support our communities and environment. That’s why we are excited to partner with Plastic Bank, which will give our clients another opportunity to engage with their customers and communities through sustainability programs and make a notable and competitive difference,” said Pete Davis, founder and CEO of GreenPrint. “Plastic Bank’s mission to stop ocean plastic by gathering a billion people together to monetize waste while improving lives aligns with GreenPrint and our client’s missions seamlessly.”
As of May 31, Plastic Bank has cumulatively recovered more that 10 million pounds of waste plastic from the ocean-bound environment, according to David Katz, CEO of Plastic Bank. “We are excited about our partnership with GreenPrint because we know it will only strengthen our ability to make an even greater impact through their network of clients and partners,” he said.
Currently, GreenPrint uses patented technology to calculate CO2 emissions via payment transactions and invests proportionately in certified projects to develop and market sustainability programs for its clients. GreenPrint’s programs, which include options at the fuel pump to make donations, are running at more than 4,500 retail locations in 14 countries.
Atlanta-based GreenPrint’s programs offer a variety of customizable options to address the larger issue of climate change but also find ways to scale community engagement, support and impact. As a result, GreenPrint’s programs have enabled its clients to build stakeholder goodwill, differentiate themselves from their competition, build customer loyalty and increase revenue and profits, the company said.