ATLANTA — GreenPrint, a provider of corporate sustainability solutions, has named Kristie Ray its head of marketing. Ray joined GreenPrint’s leadership team as vice president of marketing in February.
Ray most recently served as director of retail marketing at real estate investment firm Hines and brings more than 20 years of marketing and brand experience to GreenPrint, a PDI company.
As GreenPrint’s vice president of marketing, Ray will develop and implement the overall corporate marketing strategy, directly engaging and managing the marketing team and translating GreenPrint goals into marketing strategies that drive revenue. Ray is responsible for brand storytelling for GreenPrint and its clients by leading the team responsible for web development, content and social strategy, creative design, production and digital marketing. Ray also oversees GreenPrint’s business-to-business and business-to-consumer campaigns with the goal of driving multichannel awareness for the company, its products, services and client programs.
“Kristie brings an unparalleled skillset that we believe will help us to position ourselves as premier leaders in the industry,” said Pete Davis, founder and CEO of GreenPrint, a global environmental technology company.
Ray’s industry history ranges from commercial real estate to conservation-based nonprofit. She’s earned numerous awards for her work, including for an advertising campaign launch, public-arts initiative and social-media campaign. She brings extensive experience in expanding organizations’ market share and positioning industry leaders, the company said.
“I feel fortunate to be a part of the GreenPrint team,” Ray said. “From day one, I’ve been inspired by GreenPrint’s purpose-driven mission and how dedicated to it each and every member of the team is. I am proud to be a part of our bright future.”
Atlanta-based GreenPrint is an environmental technology company offering sustainability as a service with patent-protected programs that aim for environmental impact and bottom-line results. In March, software-management firm Professional Datasolutions Inc. (PDI) announced it had acquired GreenPrint, making it the foundation of the newly established PDI Sustainability Solutions practice. And in August, GreenPrint was named to the Inc. 5000 list for the third year in a row, ranking at No. 2301.
A public-benefit corporation, GreenPrint is on pace to offset more than 30 million metric tons of carbon by 2025, it said.
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