LAKELAND, Fla., and SAN FRANCISCO — Supermarket retailer Publix and online grocery platform Instacart have launched a virtual convenience-store offering—Publix Quick Picks.
Available across Publix's seven-state footprint, the new service allows customers to shop from Publix's assortment of fresh groceries, pantry and household essentials, meals, snacks and more, for delivery in as fast as 30 minutes with Instacart Priority Delivery.
Publix Quick Picks first launched in September in Tampa, Fla. Following the pilot, the companies expanded the service across Publix's operating footprint ahead of the holiday season, enabling millions of households across the Southeast to receive rapid delivery from Publix for the first time. Customers to-date have ordered a variety of items, from premade meals including fried chicken tenders, Italian pinwheels and sushi, to convenience essentials like soda, chips, ice cream, candy, beer, wine and hard seltzers.
"Customer demand for convenience and rapid delivery continues to grow, and both speed and selection have become fundamental to grocery e-commerce. We're proud to expand our partnership with Publix to bring the in-store express lane online with Publix Quick Picks, offering customers incredible choice paired with fast delivery to meet all of their last-minute needs through this busy holiday season and beyond," said Chris Rogers, vice president of retail at Instacart. "Whether trying to satisfy a craving, needing a forgotten ingredient for a family dinner or looking for a quick lunch option, Publix Quick Picks gives customers access to nearly the entire store so they can get exactly what they want, when they need it."
"Since launching Publix Quick Picks on Instacart, we've seen rapid customer adoption. Our store locations and wide assortment, combined with Instacart Priority Delivery in as fast as 30 minutes, creates a winning solution for our customers," said Erik Katenkamp, vice president of omnichannel and application development for Publix. "Our strong relationship with Instacart continues to unlock capabilities to meet the changing needs of our customers, and we look forward to continuing to grow our portfolio of time-saving services—like Publix Quick Picks—to give customers more ways to get what they need from Publix."
Available to customers on Instacart's Convenience Hub, as well as on delivery.publix.com, Publix Quick Picks allows customers to access essentials in as fast as 30 minutes—when they need just a few items quickly to supplement their weekly grocery shop.
Lakeland, Fla.-based Publix and San Francisco-based Instacart first partnered in 2016 to launch same-day delivery in as fast as one hour and, with Publix Quick Picks, now offer delivery in as fast as 30 minutes on smaller convenience orders from nearly 1,200 stores. Today, the companies also offer curbside pickup from nearly all stores as well as alcohol delivery and pickup in select states including Alabama, Georgia, Florida, North Carolina, Tennessee and Virginia. The partnership also supports EBT SNAP payment integration today across all Publix ecommerce properties powered by Instacart.
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