NEWTON, Mass. — Restaurant and convenience-store loyalty technology provider Paytronix has acquired Open Dining, an order and delivery platform for small to medium-size restaurants. As a result of the acquisition, Open Dining will now be known as Paytronix Order & Delivery, joining a platform that includes loyalty, customer relationship management and stored value.
The Paytronix tool enables online ordering with integrations to point-of-sale and third-party delivery partners, including DoorDash and Grubhub. Today, nearly 30,000 locations use the platform.
“Paytronix is committed to creating frictionless guest experiences,” said Andrew Robbins, president of Paytronix. “This acquisition broadens our feature set that includes NFC loyalty, one-to-one promotions, text to enroll and pay by mobile. A key part of our success is listening to the voice of the customer, and our customers have been urging us to provide an ordering solution that leverages Paytronix’s AI-driven guest intelligence.”
“These are two perfectly complementary products,” said Tim Ridgely, founder of Open Dining. “From the beginning, I could easily see how the two platforms would work seamlessly together. Our entire team is excited to be on the Paytronix growth trajectory, with its leading guest engagement platform, smart team and best-of-breed technology.”
“Both restaurant and convenience store brands will benefit from having a couch-to-couch solution that enables guests to order and receive items wherever they are, while giving brands the ability to own and nurture the guest relationship,” Robbins said. “This single platform will make it easier for small teams to create and manage programs that boost both near-term and long-term transaction volumes.”
Based in Newton, Mass., Paytronix provides software as a service (SaaS) customer experience management solutions for c-stores and restaurants. Paytronix works with more than 330 customers to build big data consumer insights that Paytronix generates from one-to-one engagement with its more than 165 million loyalty members across its customers’ brands.