Smith Oil Co. has expanded its app to include a loyalty program, which includes exclusive offers, a convenience-store locator, digital receipts and more.
Smith Oil, based in New Cumberland, West Virginia, operates 12 convenience stores serving the Ohio Valley in both Ohio and West Virginia.
The addition of digital stamp cards allows customers to earn a free item after purchasing a certain number of identical items. Today, customers can collect digital stamps for Monster energy drinks, coffee, cappuccino, fountain drinks and milk gallons. Smith Oil is working with other popular consumer packaged goods (CPG) companies to offer even more items in the digital stamp program.
Along with the digital stamps and mobile fuel pay, the Smith Oil mobile app offers a program signup reward, friend referral incentives, a store locator tool and digital receipts. It also prompts customers with in-store offers in the same transaction.
Cleveland-based Liquid Barcodes developed the application on its new platform that includes digital stamp cards for several popular items and fuel pay, powered by Liquid Barcodes C-Store Pay technology. The fuel pay program, added in 2022, allows consumers to drive in, swipe to choose the fuel pump number in the app, link their bank account on the first visit, fuel up and go.
“For the past 50 years, Smith Oil Co. has offered customers quality service and products at a great price,” said Michelle Fluharty, secretary and treasurer of Smith Oil Co. “We strive to give our fuel and convenience customers a fast, easy and enjoyable experience whenever they visit our stores. We want to be more than just a fuel provider to our customers; we sell time and convenience and by offering the opportunity to fuel up, pay, and be on their way quickly. With the addition of this digital loyalty offer in addition to fast fueling, we are rewarding them with extra cash in their pockets and extra minutes in their day.”
These additional enhancements, and others, will increase engagement via unique coupon concepts, gamification and push notifications, according to the company.
The Liquid Barcodes C-StorePay program achieved certification with global FinTech leader Verifone to integrate with Verifone’s cloud-based point-of-sale (POS) and site management software solutions for gas stations and convenience stores. Verifone’s c-store merchant base can take advantage of a fully integrated solution for mobile payments with connection to their fuel POS systems, allowing consumers to pay for fuel via app. Additionally, Liquid Barcodes merchants will be able to leverage Verifone’s global e-commerce payment platform within the app.
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