ENON, Ohio & OMAHA, Neb. --Speedway LLC and First Bankcard have launched the Speedy Rewards MasterCard, one of the first gasoline and convenience store credit cards with one-swipe technology, giving customers a way to pay and manage their fuel and merchandise rewards points using one card.
Speedy Rewards members' numbers are embedded in the magnetic stripe and bar code printed on the back of the Speedy Rewards MasterCard. This provides cardholders the exclusive feature of swiping one card at the pump or inside the store, integrating the customer's membership and rewards information, eliminating the need for a separate Speedy Rewards membership card.
"We are excited about the convenience our customers will experience from our new co-branded consumer credit card offering with First Bankcard," said Speedway president Tony Kenney. "The card will provide our customers a simple and straightforward method to make a payment while earning Speedy Rewards loyalty points faster than ever."
"This new credit card and fuel and merchandise rewards loyalty program is unlike any other available to consumers today," said Stephen F. Eulie, president of First Bankcard. "First Bankcard works closely with our partners to understand their customers' needs and deliver customized solutions that benefit our partners and ultimately their customers."
Cardholders earn 50 points per dollar by using the card for purchases at Speedway and 10 points per dollar on all other purchases. Additionally, customers who spend a minimum of $500 with the card during the first three billing cycles are eligible to receive 25,000 bonus points.
First Bankcard, a division of First National Bank of Omaha, is a leader in the credit-card partnership arena, serving approximately 400 financial institutions, co-brand and affinity partners nationwide. First National Bank of Omaha is a subsidiary of First National of Nebraska, which is the largest privately owned banking company in the United States.
With approximately 2,740 convenience stores throughout 23 states, Speedway is the second largest company-owned and -operated c-store chain in the United States. There are currently four million members in the Speedy Rewards program.
Speedway LLC, Enon, Ohio, is the nation's second largest company-owned and -operated convenience store chain with approximately 2,740 stores located in 23 states. Speedway is a wholly owned subsidiary of Marathon Petroleum Corp., Findlay, Ohio.
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