Technology/Services

Wawa Adds NFT Topping to Hoagiefest

Annual convenience-store celebration comes with a digital twist
convenience store NFTs
Image courtesy of Wawa

WAWA, Pa. — Wawa has launched a brand-new 2022 Hoagiefest sweepstakes, giving customers a chance to win digital collectible artwork NFTs (non-fungible tokens) and Hoagiefest swag. The NFTs will be released through a customer sweepstakes featuring 12 unique animated NFTs and thousands of generative NFTs inspired by past and present Hoagiefest artwork.

NFTs are digital assets with unique identification codes and metadata that make each unique and distinguishable from each other. These collectable assets are each one-of-a-kind and can represent real-world objects including art, music, videos and more. The Wawa Hoagiefest NFT collection is based on the designs and visual elements of past and present Hoagiefest commercial illustrations. These illustrations were then used to create a series of more than 5,000 unique collectible Hoagiefest NFTs, including 12 rare, animated NFTs and 5,000 generative NFTs that include a variety of characters, backgrounds, hoagies and accessories.

“Our Hoagiefest campaign has always been filled with fun visuals over the years—from our hoagie wrappers to our commercials to our Associates’ t-shirts in store,” said Todd Miller, senior director of brand strategy and experience for Wawa. “Today, we are thrilled to bring a brand-new way to Hoagiefest through NFTs.”

Through July 24, participants can enter the Wawa Hoagiefest NFT sweepstakes by visiting the landing page and submitting their contact information. In total, Wawa plans to create and giveaway more than 5,000 NFTs along with dozens of real-world prizes and surprises for a select group of winners. Winners will receive a combination of NFT and real-world prizes:

  • 11 prize winners will receive one animated Wawa NFT inspired by past or present Hoagiefest campaigns, a personalized t-shirt that matches their NFT artwork and a Hoagiefest social swag pack.
  • One prize winner will receive one animated Wawa NFT inspired by past or present Hoagiefest campaigns cobranded with Reese’s, a personalized t-shirt that matches their NFT artwork, a Hoagiefest social swag pack and a Reese’s swag pack.
  • 50 prize winners will receive one generative NFT, NFT t-shirt and a Hoagiefest social swag pack.
  • A total of 3,950 prize winners will receive one generative NFT.

Wawa, Pa.-based Wawa offers customizable hoagies through its touch-screen ordering. Wawa hoagies are available in Junior, Shorti and Classic sizes, all of which are featured in this year’s Hoagiefest. Wawa Hoagiefest was introduced in the summer of 2008. It has since grown to become an annual multi-week celebration. This year, Hoagiefest runs from June 20 to July 31 and includes $5 Shortis and $6 Classic Hoagies.

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