Fruit Flavors to the Forefront in Packaged Beverages

Celsius, Health-Ade, Minute Maid and Yerbae are all unveiling new flavors in their packaged beverage portfolios—and all are focused on fruit.

Single cans, four packs and big bottles are all in play.

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The 31st addition to the Celsius energy drink flavor portfolio is the new Fantasy Vibe flavor Sparkling Mandarin Marshmallow, which offers the crisp sweetness of a mandarin and indulgence of a velvety marshmallow.

“This latest sparkling flavor has a bright citrusy profile with an end note of creamy marshmallow, similar to an Orangesicle taste,” said Celsius Holdings Inc.

The beverage is made with a clinically proven formula of energy-boosting ingredients, seven essential vitamins and no sugar, the Boca Raton, Florida-based company said.

The Latin-inspired Pineapple Horchata is the newest Aqua Frescas flavor from Sugar Lane, Texas-based Minute Maid after last summer’s flavors that included hibiscus and strawberry.

The flavor, which combines the traditional sweet and creamy flavor of horchata with a tangy pineapple, comes in a 52-ounce bottle.

 All three flavors also come in a 6-pack of 12-ounce cans as well as in 16-ounce single-serve cans.

Health-Ade, maker of bubbly beverages that support gut health, is expanding its offerings with a new line of 11.5-ounce cans in four kombucha flavors: Pink Lady Apple, Ginger Lemon, Passion Fruit-Tangerine and Pomegranate.

Health-Ade’s new line of cans, available as singles and in four packs, offers the same probiotic-packed kombucha as previous products. The move to add cans to the 16-ounce glass lineup also is due to requests from customers who love cans for their easy portability, recyclability and smaller serving size, the Torrance, California-based company said.

Yerbae Brands, a plant-based energy beverage company, will release two new flavors to its line in April: Lemonade and Yuzu Lime.

“Lemonade is a classic summer favorite, while Yuzu Lime brings a unique, refreshing citrus twist to our line of beverages,” said Todd Gibson, CEO of the Scottsdale, Arizona-based company. “We are always looking for ways to innovate and bring new, exciting flavors to our customers. Lemonade and Yuzu Lime are our next step in that quest, and we are excited to introduce these flavors to our customers.”

Yerbae’s plant-based functional beverages are designed to be simple, clean and delicious with minimal ingredients that provide a boost of energy and a refreshing, unique taste, the company said. In addition to Lemonade and Yuzu Lime, other flavors include Black Cherry Pineapple and Mango Passionfruit.