New Recipe, Packaging for Koe Organic Kombucha

Brand’s new cans shine on outside, while inside delivers boost of vitamin C, more
Koe lineup of kombucha beverages
Photograph courtesy of Koe

LOS ANGELES — Koe Organic Kombucha, the fruit-forward, probiotic-packed kombucha, has a new recipe and colorful new cans.

This rebrand comes alongside a refreshed Koe recipe in six flavors, two of which are new, that now has 200% or more of the recommended daily value of vitamin C, 25 calories per serving, 15mg of caffeine and about 5g of sugar per can. It has no artificial sweeteners, flavors nor stabilizers.

Koe’s new look embraces evolving trends in fashion, art and pop culture, with a colorful background and distinctive retro “sunset stripes” that nod to the brand's California roots, the Los Angeles-based company said.

“We can’t wait for everyone to see our inviting new look,” said Louisa Lawless, chief strategy officer for Koe. “Koe is kombucha for the masses and we make it easier to make a healthier choice without suffering through the sour, vinegar-y flavor most people associate with kombucha. I like to say Koe is ‘sessionable,’ meaning it’s deliciously sippable any time of day. We embrace vibrancy in all facets of life, and our juicy kombucha supports this. As our cans say, ‘It’s kombucha, only better.’”

Unlike most kombuchas, Koe doesn’t have any funky or sour taste yet still delivers the gut-healthy benefits of the bubbly brew, Koe said. Every can contains billions of live, premium probiotics, organic fruit juice, a boost of vitamin C and sparkling water, resulting in real immunity benefits and Koe’s standout flavor.

Koe is roughly 25% less expensive than traditional kombucha per serving, making it more accessible and affordable, the company said.

Koe’s six juicy flavors include two new ones, Tropical and Watermelon, along with Strawberry Lemonade, Raspberry Dragonfruit, Mango, and Blueberry Ginger. It comes in 12-ounce slim cans in convenience stores and elsewhere across the United States.

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