CHARLOTTE, N.C. -- Tum-E Yummies Fruit Flavored Water Drinks has launched a multi-pack line extension sweetened with a blend of real sugar and stevia. The new blend is available in 6-packs, while the current formulation is still offered in 12-packs and individual bottles.
The newest blend features the same vitamin-packed ingredients as the company’s existing product with 100% of the daily value of vitamins C, B6 and B12, as well as just 13 grams of sugar, 50 calories and zero sodium. The new 6-pack is available in the best-selling Tum-E Yummies flavors Fruitabulous Punch and Very Berry Blue.
“As the demand for alternative sweeteners grows, we are committed to offering our valued customers a selection of product offerings to meet their varied needs,” said Megan Cosgrove, director of brand development for Tum-E Yummies. “Combining stevia with real sugar provides an additional choice for parents shopping for their children without compromising the great taste of Tum-E Yummies that kids love.”
Original Tum-E Yummies are sweetened with high-fructose corn syrup.
The new Tum-E Yummies 6-packs will initially be available throughout the Southeast and mid-Atlantic in grocery and mass merchandiser stores.
Tum-E Yummies is owned by BYB Brands Inc., Charlotte, N.C. BYB Brands is a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated.
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