3 New LTOs at TXB Include Waffle Hash Brown

Convenience store freshens menu with savory food options
Spinach, Mushroom and Egg Breakfast Quesadilla from TXB
Photograph courtesy of TXB

The newest limited-time offers from Spicewood, Texas-based convenience-store retailer TXB include a freshly made breakfast item and a seafood offering.

They are:

  • Spinach, Mushroom and Egg Breakfast Quesadilla (pictured), $6.29: A crispy grilled flour tortilla with sauteed spinach and mushrooms and fluffy, freshly cracked eggs mixed with cheese.
  • Waffle Hash Brown, $1.99: Crispy, locally sourced potatoes cooked to make an appetizing crunch.
  • Lent-friendly Shrimp Poppers, $5.99, and plates, $7.99: Juicy, jumbo shrimp battered and flavored just right.

“TXB wanted to kick off the year with fresh and better-for-you breakfast, lunch and dinner options for our guests to enjoy,” said Anna Felz, marketing and brand manager at TXB. “All of these items were carefully crafted and are full of locally sourced ingredients, right here from Texas.”

TXB said it strives to provide customers with fresh meals that are convenient and directly competitive with restaurant-quality menu items daily.

“This is part of the brand's larger initiative to ‘Leave ’Em Better’ by sourcing delicious, locally sourced ingredients from around Texas,” the company said.

TXB is a family of customer service-oriented convenience stores and food markets that emphasize the Texas roots and values the brand was built upon. With 52 locations throughout Texas and Oklahoma, TXB specializes in food prepared on site, serving more than 4,000 items including cold fountain drinks sweetened with sugar cane and a line of private-label products including jerky, water, coffee and more.

Formerly known as Kwik Chek, in 2020 the company announced a plan to rebrand all store locations to TXB to emphasize the Texas roots and values upon which the brand was built.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says


More from our partners