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Foodservice

7-Eleven Relaunches Pumpkin Spice Latte and Pumpkin-Flavored Coffee

Both are available for $1 per cup
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven has relaunched its Pumpkin Spice Latte and fresh-brewed pumpkin-flavored coffee at participating locations nationwide.

Consumers can purchase any size Pumpkin Spice Latte or Pumpkin Coffee for $1 per cup, and those who use the 7Rewards mobile app and buy six cups will get the seventh free. The annual special is the convenience-store retailer's most successful limited-time offering (LTO) in the hot beverage category, the company said.

"Pumpkin spice is our coffee customers' favorite flavored drink, and we didn't want to make them wait any longer," said Michelle Cram, senior category manager for hot beverages for 7-Eleven. "With 7-Eleven's special dollar pricing, pumpkin spice lovers can drink three—at morning, noon and night—for the same price they'd pay for just one latte at a coffeehouse or restaurant. And, after only six beverage purchases scanned on the 7-Eleven app, you can get a free one. That's a big bang for your beverage buck."

7-Eleven’s Pumpkin Spice Latte blends autumn spices such as cinnamon, ginger, anise and clove with creamy pumpkin flavoring. Customers can also customize their lattes with a variety of toppings, including 7-Eleven’s new chocolate sauce and leaf-shaped sprinkles as well as International Delight pumpkin spice creamer.

Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 66,000 stores in 17 countries, including about 9,100 in the United States. The chain was No. 1 on CSP’s 2019 Top 202 ranking of c-store chains by total number of company-owned retail units.

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