A new contest from Ankeny, Iowa-based Casey’s is tied to its newest pizza flavor and challenges customers to see how many times they can say “pepperoni” in 10 seconds.
The newest flavor, Pepperoni Pepperoni Pepperoni, is layered with three kinds of pepperoni—crispy-cupping pepperoni, deli-style pepperoni and traditional pepperoni—on Casey’s made-from-scratch-dough. It debuted Feb. 28 for Rewards members, and March 1 for all customers, and sells for $16.99.
Contestants visit www.pepperonichallenge.com and test their quick-talking skills by recording themselves for the contest, which is running now until April 25. They can play once per day. As part of the contest, customers can unlock free pizza, Rewards points and other prizes that they can redeem in the Casey’s app.
- Casey’s General Stores is No. 3 on CSP’s 2023 Top 40 update to the 2022 Top 202 ranking of convenience-stores chains by total number of company-owned locations.
“The Pepperoni Pepperoni Pepperoni Challenge is exciting because it gets our guests engaging with Casey’s and our delicious pizza in a new, fun way, while also utilizing the Casey’s Rewards app,” said Art Sebastian, Casey’s vice president of omnichannel marketing.
There are more than six million Casey’s Rewards members, “and they benefit from valuable choices as they earn and redeem Rewards points toward in-store purchases, fuel discounts or donations to local schools,” Sebastian said. “This challenge puts our guests’ quick-talking skills to the test to earn even more Rewards, and we can’t wait to see their submissions that celebrate our limited-time, fan-requested Pepperoni Pepperoni Pepperoni pizza.”
To promote the new pizza, Casey’s is partnering with three National Collegiate Athletic Association (NCAA) star basketball athletes: Tyreke Key, guard, University of Tennessee; Kris Murray, forward, University of Iowa; and Sydney Parrish, guard, Indiana University. They will visit their local Casey's locations for pizza.
Casey’s operates more than 2,400 convenience stores in 16 states. The company, one of the top pizza retailers in the nation, has introduced new private-label foods such as cheesy breadsticks to draw consumers into its stores.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.