JACKSON, Mich. — Dawn Foods has rolled out a brioche doughnut mix, a first in the industry, the company said.
The mix combines a yeast-raised doughnut with the richness of brioche bread, and the doughnut offers a satisfying, buttery flavor and dense texture. This mix is available for convenience stores, major bakery retailers and supermarket bakeries.
The mix is highly versatile and is great for both sweet and savory baked goods, the company said. C-stores nationwide can purchase the doughnut mix and use it to create a brioche honey bun, a savory everything bagel-flavored Bismarck doughnut or lemony brioche bits.
To create the new doughnut, Jackson, Mich.-based Dawn Foods partnered with pastry chef Mathew Rice, a champion on the Food Network show “Chopped.”
While brioche has been around for ages, bakers are finding new ways to incorporate it into their menus to meet consumer needs, the company said. In recent Dawn Foods consumer testing, 74% of consumers reported that the brioche doughnut was superior to a typical yeast-raised doughnut. Additionally, 87% of consumers reported they would likely purchase the doughnut.
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