Royal Farms is heating up its 6th annual ChickenPalooza, which starts June 30, with a little Saturday night fever every day of the week.
This two-month-long event runs through Aug. 31.
The Baltimore-based convenience-store chain is going with a disco theme and selling swag online and in stores that includes T-shirts, sunglasses and mini chicken toys. Beach locations will have a limited-edition beach towel for sale.
There also are food discounts, such as $6 two-piece chicken boxes (white, dark and tenders). In addition, Royal Farms will sell its new, reinvented Royal Farms chicken sandwich with classic, spicy and deluxe options.
Beer and wine locations will sell the World-Famous Lager, a collaboration with brewery Heavy Seas, Halethorpe, Maryland.
“The lager is perfectly brewed to pair with Royal Farms world-famous fried chicken,” the company said.
- Royal Farms is No. 30 on CSP’s 2023 Top 202 ranking of the largest U.S. convenience-store chains by size.
In addition, this year Royal Farms will donate 10 cents of every two-piece chicken box sold to a local charity in each of the states that they operate. Recipients for 2023 are the Special Olympics Virginia (Virginia), Operation Second Chance (Maryland), Martinsburg Union Rescue Mission (West Virginia), Homeward Bound Pet Adoption Center (New Jersey), Food Bank of Delaware (Delaware), Corolla Wild Horse Fund (North Carolina), and Kisses for Kyle (Pennsylvania).
Pepsi will donate $10,000 through their Better Together campaign. The chicken boxes have a QR code that will link to a website where customers can vote where they want each donation to go.
Four lucky entrants will win free chicken for a year through the ChickenPalooza sweepstakes. It will be awarded as eight $100 Royal Farms gift cards. There is no purchase necessary to enter.
Royal Farms opened its first c-store in Baltimore in 1959 under the name White Jug. Today, the Mid-Atlantic chain has more than 270 locations in Maryland, Delaware, Pennsylvania, New Jersey, Virginia, West Virginia and now North Carolina.
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