Steal This Idea: Incorporate Classic Brands to Escalate Foodservice

Report shows items including a known name sell better
Butterfinger candy bars
Photograph: Shutterstock

CHICAGO  The numbers don’t lie.

Twenty-eight percent of best-in-class menu items include a brand in the item name or description, according to CSP sister Technomic’s State of the Menu 2022 report.

Sometimes more than one best-in-class item is listed.

Knowing this, retailers might want to incorporate a branded topping into foodservice items “to bring brand-name appeal to a number of offerings,” Winsight said.

On its Recipedia site, CSP owner Winsight links to Ferrero Foodservice recipes such as the Butterfinger Hot Chocolate Expresso Milkshake and Butterfinger Kitchen Sink Magic Cookie Bars, two offerings that can translate to a convenience-store menu.

These two examples just scratch the surface; the possibilities of incorporating name-brand items into bakery and coffee bar items—and foodservice sandwiches, entrees and beyond—are endless.

“Chocolate toppings from iconic Ferrero brands, including Butterfinger, Crunch and Baby Ruth, for example, offer an ultra-convenient way to increase the craveability of a number of desserts and snacks,” Winsight said. Consider various formats, including minis, chopped pieces and fine grinds.

Click here to read more in the report from Winsight.

Click here to read more foodservice ideas to steal.

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