LA CROSSE, Wis. — Need a little pro in your promotion? Consider teaming with someone in show business.
Convenience-store retailer Kwik Trip recently created the Berens Alexander beverage to publicize its Fresh Blends line of beverages. It named the limited-time-offer drink after Emmy-winning journalist and comedian Charlie Berens and is a combination of caramel, chocolate, cream and cold brew.
Meanwhile, Toronto-based Tim Hortons is attributing a rise of 11.3% in same-store sales in a recent quarters to its marketing deal with Canadian pop star Justin Bieber. The alliance featured menu innovations and merchandise, including new flavors of the chain’s Timbits—dubbed “Timbiebs”—chocolate white fudge, sour cream chocolate chip and birthday cake waffle.
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