The retail arm of Fikes Wholesale Inc., this operator from Temple, Texas, is enjoying a surge in retail design and geographic expansion. Since 2015, CEFCO has branched into the Florida Panhandle, unveiling a 5,500-square-foot prototype fronted by 16 fueling positions with an attractive backlit canopy and LED lighting.
With locations across seven states, CEFCO presents an impressive private-label offering of energy drinks, coffee, water, snacks and foodservice and car washes at many locations. The company aims to add six to 12 new-to-industry sites annually and has established an integrated social-media promotion strategy, primarily via Facebook and Twitter.
How the c-store chain is transforming the role of chief marketing...