Foodservice

7-Eleven Debuts 3 LTO Slurpee Flavors

Chain also launches new private label pretzels
7-Eleven new Slurpee flavors
Photograph courtesy of 7-Eleven

7-Eleven, Irving, Texas, revealed three new Slurpee flavors: Summertime Citrus, Sprite Lymonade Legacy and Hibiscus Lemonade. 

  • 7-Eleven is No. 1 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.

“These new limited-edition Slurpee drink flavors are the perfect beverage to quench your way through the summer heat,” said Dennis Phelps, senior vice president of merchandising, vault and proprietary beverages at 7-Eleven. “Whether it's a Hibiscus Lemonade paired with Cinnamon Sugar Pretzels or the Summertime Citrus with the Dill Pickle Pretzels, these flavors are as bold and unique as they are delicious.”

Summertime Citrus is a sweet and tart blend of mandarin orange and ruby red grapefruit. Sprite Lymonade Legacy features Sprite's lemon-lime flavor with a splash of lemonade and strawberry. Hibiscus Lemonade includes a blend of lemonade with tart and earthy hibiscus flavors.

The flavors are available beginning June 28, and 7Rewards and Speedy Rewards members can try the Slurpees for free by redeeming their extra free small Slurpee drink July 1-10.

7-Eleven is also launching three pretzel varieties from the retailer's private label brand, Seven Select. The new pretzels are a mix of mini twists and rods, blended and spiced in flavors including Dill Pickle, Buffalo and Cinnamon Sugar.

Other deals for loyalty members this summer include a $1 Big Bite Hot Dog.

7-Eleven Inc. operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States and Canada. In addition, it operates and franchises SpeedwayStripesLaredo Taco Company and Raise the Roost Chicken and Biscuits locations.

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