HACKETTSTOWN, N.J. – Mars Wrigley Confectionery has launched yet another M&M’s Flavor Vote Campaign to bring a potential new variety into the candy's permanent lineup.
Mars Wrigley will offer three limited-edition flavors—Mexican Jalapeno Peanut, Thai Coconut Peanut and English Toffee Peanut—at retailers nationwide between Jan. 28 and May 17, during which fans can vote for the flavor they most enjoy. The company will announce the winning flavor in August, and it will continue to be sold at stores around the country.
"With M&M's Flavor Vote back this year, we're thrilled for our fans to vote and are sure the three internationally inspired flavors will excite their taste buds," said Allison Miazga-Bedrick, brand director for M&M's. "We believe flavors have the power to transport you, and this time, we are making that journey a reality by offering participating fans the chance to win a trip around the world."
Voting opens Jan. 28, and fans who cast their ballot enter for the chance to win trips to Mexico, Thailand and England. The voting can be done at the M&M's website or through texting the word “Vote” to 84444 and following the instructions in the reply message.
M&M’s Flavor Vote Campaigns have become somewhat of an annual tradition. In July 2016, the brand let consumers vote on the top peanut-flavored M&M, which came down to Original Peanut, Chili Nut, Honey Nut and Coffee Nut. With more than a million votes, Coffee Nut came out on top. In March 2018, the campaign featured Crunchy Espresso, Crunchy Raspberry and Crunchy Mint flavors—the latter of which won the competition.
McLean, Va.-based Mars Inc. is a global manufacturer with more than $35 billion in sales. Besides M&M’s, its brands in its Hackettstown, N.J.-based Mars Wrigley Confectionery division include Snickers, Dove, Milky Way, Twix, Doublemint and Skittles.
CHICAGO -- Gone are the days of breakfast, lunch and dinner being consumers’ only meals of the day. People are increasingly snacking to cure their hunger, and they don’t seem to be stopping. More than half of consumers (55%) snack between meals at least twice a day—a 5% increase compared to two years ago, according to the 2018 Snacking Consumer Trend Report by CSP sister research firm Technomic. This year brought an onslaught of new snack and candy trends to retailers, some that may continue drawing customers down treat aisles in 2019.
Here are five snack and candy trends that could set the stage for next year …
Private-label snacks have already emerged in large c-store chains, giving these brands an opportunity to compete with their counterparts.
In March 2018, 7-Eleven expanded its line of packaged bakery items with the 7-Select private-label sweet bread. The bread, which was available for a limited time only, came in three varieties: Panquecitos, miniature vanilla loaf cakes; Roles de Canela, cinnamon rolls with raisins; and Panque con Nuez, sliced pound cake with chopped pecans.
Six months later, Yesway launched its newest private-label products, Yesway Candy and Yesway Baked Goods, in Yesway c-stores nationwide. Yesway Candy features loose-bag candies such as Mini Sour Gummi Worms and Gummi Bears, while Yesway Baked Goods features Powdered Donut Holes, Blueberry Muffins and fried pies.
Tortilla chips are dominating c-store salty snacks. The category garnered more than $1 billion in sales—good for a 10.8% increase compared to 2017—making up a fifth of the entire salty snack segment, according to data from Chicago-based research firm IRI. Cheese snacks were the only snack segment to come close to tortilla chips in terms of growth, yet the category still fell behind by more than 3%.
Popular tortilla chip brands this year included Doritos’ Marvel Guardians of the Galaxy (up 875% from 2017), Paqui (up 163%), Barcel Takis (up 63%), El Sabroso Guacachips (up 23%) and El Sabroso Salsitas (up 20%). Highlighting these brands, as well as other tortilla chip labels, may spark the snacking category altogether.
Between January and October 2017, cannabidiol, or CBD, candies accounted for nearly 11% of the total candy market in Colorado, Washington and Oregon, according to Boulder, Colo.-based research firm BDS Analytics. Moreover, CBD candy grew by nearly 170% in 2017, compared to 51% for candy overall.
CBD operators are channeling consumers’ interests in cannabis by infusing various candies with CBD, which doesn't contain the psychoactive element tetrahydrocannabino (THC). CBD products entering the c-store market include Hemptail, a flavored malt beverage made with Hemp; Instant CBD strips; and CBD Lollipops.
The U.S. chocolate market is expected to reach about $23 billion in total retail sales by the end of 2018, according to research firm Packaged Facts, Rockville, Md., and it doesn't appear to be slowing down. This is partially due to the emergence of premium chocolate—products that sway from traditional chocolate bars, the research firm said.
New premium chocolate products have emerged in c-stores this year, such as Mars Wrigley Confectionery's new line of chocolate-covered nuts for its Dove brand or the Hershey Co.’s Dipped Pretzels line, which debuted at the recent 2018 NACS Show. More recently, Mars Wrigley rebranded its American Heritage Chocolate (AHC) products, such as a Gourmet Hot Cocoa, Finely Grated Chocolate, Tablet Bars and Tasting Squares.
Nonchocolate candies such as sour worms, jelly beans and gummy bears are surging. Packaged Facts foresees total retail dollar sales of the sector hitting $11 billion by the end of the year, with sales having increased 3% from 2013 to 2018.
Specifically, sour candies have erupted in the nonchocolate category this year. Products such as Mike and Ike Mega Sour Mix, Trolli Sour Brite All Star Mix and Sour Punch Wild Bites all debut at the 2018 NACS show, ready to arrive in c-stores in 2019. These lip-puckering treats may be help spark continued growth in the candy segment for c-store operators next year.
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