Kum & Go is the winner of two Web Excellence Awards recognizing the convenience-store chain’s new mobile app, which launched in August 2023.
The awards were in two categories: Apps & Mobile, Food & Beverage, and Apps & Mobile, Shopping.
The awards program is presented by the Web Academy of Digital Arts and Media. Des Moines, Iowa-based Kum & Go is the only convenience-store chain among the 245 winners.
- Kum & Go is No. 22 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by size.
With support from Toronto-based consultancy Orium, Kum & Go launched a new digital app focused on creating a seamless omnichannel customer experience, bringing mobile ordering, payment and loyalty into a unified experience focused on modern customer needs, the retailer said.
“Thanks to our incredible Kum & Go team and external partners like Orium, we’ve been able to launch a best-in-class mobile experience to our customers,” said Matt Anderson, director of digital customer experience at Kum & Go. “Feedback since launching has been overwhelmingly positive, and we look forward to continuing to improve the way we interact and connect with our customers in the digital landscape.”
Judging is evaluated on criteria consisting of innovation and creativity, functionality and usability, content and overall user experience, visual design and aesthetics, technical quality and performance, and overall experience, according to Kum & Go, which competed with more than 1,500 entries from 26 countries and six continents.
Ben Woll, vice president of client services at Orium, said, “Kum & Go’s commitment to customer centricity served as the cornerstone of this digital transformation, and that focus on customer-first thinking translated into an award-worthy, mobile-enabled loyalty program.”
Established in Hampton, Iowa, in 1959, Kum & Go is a fourth-generation, family-owned c-store chain. It operates more than 400 stores across 13 states. The chain was recently acquired by Salt Lake City-based Maverik.
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