MAPCO Unveils New Loyalty App

Updated program comes with new contactless options in wake of COVID-19
Photograph courtesy of MAPCO

FRANKLIN, Tenn. MAPCO, a convenience-store chain with 344 locations throughout the Southeastern region of the United States, has launched a new mobile app with a catalog of rewards and the ability to pay directly through the app in an effort to make fueling and redeeming points easier and safer for customers. The app is now available for download in the App Store and Google Play Store.

The new MAPCO app enables guests to pay both at the pump and in-store with Mobile Pay by adding their credit card, debit card, Apple Pay (available outside only), Google Pay or MAPCO’s new private-label debit program, MAPCO Better Debit. Users who pay with MAPCO Better Debit will save 5 cents per gallon off the listed price.

“With the new MAPCO app, we are offering our guests an additional point of contact where they can give us their feedback, find great deals and complete their transactions more conveniently than ever,” said Claudio Daguerressar, vice president of marketing, MAPCO. “It also provides an additional layer of safety and automatically links to each guest’s MY Reward$ account so they can easily earn points without having to swipe their loyalty program card.”

The app replaces MAPCO’s previous mobile app and has a new look that allows MY Reward$ members to track their points and unlock products from the Reward$ Catalog more easily than before. The home screen shows users the latest promotions available at MAPCO stores and offers direct access to a guest feedback portal. Additionally, guests can check the fuel price and what services are available at each MAPCO location, as well as get directions to each store via Apple Maps, Google Maps or Waze.

The updated app is one strategy for MAPCO to safeguarding guests and team members in addition to enhanced health and safety protocols. Most recently, the company launched its Full Service+ touchless fueling program at select stores in Tennessee and Alabama and partnered with DoorDash to bring MAPCO items to customers’ homes in Tennessee, Alabama and Mississippi.

At all MAPCO stores, guests can tap into MAPCO’s MY Reward$ loyalty program. New members have access to 20 cents off per gallon on their first fill up of gas. The program also includes everyday rewards such as 3 cents off every gallon of gas, redeeming points for exclusive offers, and limited-time promotions.

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