Technology/Services

Presents Come Early for Thorntons Customers

Chain’s annual Refreshing Rewards event counts down the days until Christmas
Photograph: Shutterstock

LOUISVILLE, Ky. — Thorntons’ 25 Days of Giveaways has begun. Customers can be rewarded with a deal every day until Christmas by purchasing a designated item each day and swiping their Refreshing Rewards card at the register.

Launched in 2014, Thorntons’ Refreshing Rewards is a loyalty program with benefits that include daily fuel savings, bonus flash fuel savings, Freequency clubs, click-to-load offers and exclusive sweepstakes.

Thorntons is bringing additional value to its loyalty program customers with a daily promotional item at special loyalty card pricing. Deals include savings on single-item purchases or buy one, get one deals on other products. Details will be posted daily to Thorntons' Facebook, Instagram and Twitter pages and in the Thorntons mobile app. The daily deal will be offered on that day only.

The Refreshing Rewards loyalty program is free and provides exclusive deals and programs. Customers can sign up in store, through the Refreshing Rewards mobile app or online.

Based in Louisville, Ky,. Thorntons operates 198 stores in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. Thorntons is No. 38 in CSP’s 2019 Top 202 ranking of c-store chains by size. In December 2018, London-based BP and Boston-based ArcLight announced the formation of a joint venture to purchase Thorntons, with BP participating as the minority partner.

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