BP America’s national convenience-store brand is ampm, a fully franchised banner that is a popular retail destination in West Coast markets. Its marketing is youthful and irreverent, largely targeting millennials and Gen Zers.
In late 2018, BP announced a joint-venture partnership with a private-equity firm and purchased the 191-store Thorntons chain based in Louisville, Ky. The move marked a solid reentry of the oil company into c-store retail.
A key focus for ampm is its food program, which includes coffee, bakery, fresh sandwiches and hot foods, along with an extensive condiment bar. On the dispensed side, the chain offers a large fountain program with up to 24 different flavors of soda and proprietary drinks. Stores have an open floor plan and many have open-air refrigerated cases to display fresh sandwiches, fruit and yogurt.
Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2018.
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