RaceTrac Petroleum saw customers in a less-common spot during the coronavirus crisis—at a drive-thru window.

President Natalie Morhous, who spoke on a Winsight Media Outlook Leadership Community webinar, says the 500-plus-store chain plans to lean more deeply into drive-thrus after seeing sales increase at one drive-thru location that opened in September 2019.

“One of the decisions we've made as a leadership team is that we plan to lean more deeply into drive-thrus as a part of our future and give guests who may not want to come inside an alternative way to shop the inside of the store,” she says.

The company also launched mobile ordering at the start of the pandemic, started using walk-up windows more and improved its rewards program. Plans to expand self-checkout stations are also under way, Morhous says.