Thirty-two percent of consumers said they would be likely to buy and pay more for foods and beverages described as high in antioxidants—known fighters of heart disease, cancer and other illnesses—according to the 2018 Healthy Eating Consumer Trend Report. Marble Slab Creamery, Norcross, Ga., an independent ice cream chain, launched a new Charcoal Mocha flavor earlier this year. The flavor has notes of chocolate mocha and activated charcoal, which is known to help with digestion.