Only 37% of consumers said they are satisfied with the value for money spent at convenience stores on foodservice—lower than any other segment, according to the 2019 Value & Pricing Consumer Trend Report. A potential solution for this is offering items for $1. Circle K, a division of Alimentation Couche-Tard, Laval, Quebec, recently offered $1 hot dogs in July to celebrate National Hot Dog Day. On July 17, the actual holiday, hot dogs were 50 cents.