While carbonated soft drinks and hot coffee are the top two beverage purchases in c-stores regardless of age, gender or market, 72% of c-store consumers say unique beverage options are somewhat or extremely important in their purchasing decision, according to the Thirsting for Innovation Report. While this is still needed in c-stores, some chains have already begun this process: In 2017, Family Express Corp., Valparaiso, Ind., fizzed up its fountain beverage lineup with a cinnamon-flavored Spiced Apple Cider LTO.