Seventy-six percent of consumers said value is a very important part of the decision-making process when deciding where to dine, according to the 2019 Value & Pricing Consumer Trend Report. One way to add value is through limited-time offerings, which often promote items for cheaper than usual for special occasions. For example, 7-Eleven offered small Blueberry Lemonade Slurpees and sugar-free Cherry Limeade Slurpees for free July 11 to celebrate its annual summer celebration, 7-Eleven Day.