Several convenience-store chains in Oklahoma are carrying a BeatBox flavor whose packaging is customized in collaboration with Oklahoma State University Athletics.
Local and national outlets, including Casey’s, Kum & Go, QuikTrip, OnCue, Homeland, Jiffy Trip, Hutch’s, E-Express and Harps are selling the ready-to-drink cocktail Juicy Mango in a limited-time Partner Series package featuring OSU mascot Pistol Pete.
Sales of Juicy Mango, which comes in a 16.9-ounce container with 11.1% alcohol by volume, have jumped 125% year over year in the three-month window ending June 30 in stores across Oklahoma since the Pistol Pete Partner Series package hit shelves in mid-June, BeatBox said.
The BeatBox collaboration with Oklahoma State University Athletics recently entered the second year of a three-year agreement.
“The partnership with OSU Athletics has been an incredible success for not only BeatBox but for the community surrounding OSU and its loyal fanbase,” said Zech Francis, vice president of global marketing at BeatBox, Austin, Texas. “As we continue to explore innovative ways to collaborate with OSU Athletics and to further connect with our consumers, it was clear that the Pistol Pete packaging resonates deeply with both the BeatBox and Cowboy Family.”
The Juicy Mango flavor ties in with OSU Athletics due to its orange liquid, BeatBox said. “Juicy Mango is our number one selling item at OSU Athletic events, so it only made sense that Pistol Pete would be featured on our Juicy Mango Party Punch,” Francis said. “The fact that our top party punch flavor is also the beloved color orange of the OSU fan base was an amazing coincidence.”
Hard Tea and the Juicy Mango Pistol Pete package will be sold at four OSU venues for the 2023-24 athletic season: Boone Pickens Stadium (football), Gallagher-Iba Arena (basketball, wrestling), Cowgirl Stadium (softball) and O’Brate Stadium (baseball).
BeatBox calls itself the Original Party Punch and offers fun and nostalgic flavors in a sustainable and resealable package. In June it released its ninth flavor, Hard Tea.
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