Foodservice

Foodservice Big Part of TXB Annual Summer Giveaway

Customers can play Scratch & Win on mobile app; other prizes include free gas for a year
Salsa chips part of TXB's Summer Scratch & Win giveaway
Photograph courtesy of TXB

SPICEWOOD, Texas — Convenience-store chain Texas Born (TXB) is kicking off its annual Summer Scratch & Win giveaway with a bevy of foodservice prizes and more.

Running now through Aug. 31, customers can play the virtual scratch-and-win game on the TXB mobile app. The game offers a chance to win one free prize every day, and there will be one weekly winner who will be awarded free gas for a year.

“We love treating our guests through our Summer Scratch & Win giveaway each year, as it’s something they look forward to all year long,” said Anna Felz, marketing and brand manager, Spicewood, Texas-based TXB. “Nothing beats winning daily prizes, whether it’s a fun trip to Six Flags, free gas for a year or a juicy brisket sandwich to enjoy for lunch. We want TXB visitors to get the most out of summer every day by experiencing our fresh-made meals, snacks and beverages.”

Examples of the food, drink and snack prizes:

  • Brisket Taco
  • Brisket Sandwich
  • Chicken Fajita Taco
  • Chicken Quesadilla
  • TXB Jerky
  • TXB Salsa
  • TXB 16.9-ounce water
  • TXB Tea
  • Fountain Or Frozen Drink Medium Size
  • TXB Coffee

Other prizes include big-ticket items such as Dallas Cowboys and Spurs tickets, Bluetooth speakers and Yeti tumblers and coolers.

To redeem prizes, winners must show the cashier at the register the barcode produced on their phone by the scratch-and-win game for any in-store prize—or fill out a form to have their prize shipped to them. Coupons earned through the game are valid for 24 hours, and guests can win one prize per day.

  • TXB is No. 136 on CSP's 2021 Top 202 ranking of c-store chains by number of retail outlets. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

In 2020, Kwik Chek announced a plan to rebrand all store locations to TXB to emphasize the Texas roots and values upon which the brand was built. TXB has more than 47 locations throughout Texas and Oklahoma.

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