Kwik Chek announced plans in Oct. 2020 to rebrand all of its locations to Texas Born (TXB). TXB branding has appeared in Kwik Chek stores including TXB menu boards (print and digital) and cappuccino machines. TXB fountain cups have replaced Kwik Chek branding and all new promotional signage is TXB branded. In addition, all stores currently have two sizes of TXB bottled water available for purchase and TXB jerky.
For benchmarking purposes, store counts are as of Jan. 1, 2021.
|No. of Stores:||48|
|Rank Last Year:||136|