Foodservice

Steal This Idea: Create Intriguing Second Life for Containers

Coors Light Thirst Trap designed to catch mosquitos, customer attention
Coors Light Mosquito Thirst Trap
Image courtesy of Coors

CHICAGO  Retailers can create buzz, add an element of fun to their convenience stores—and possibly sell extra items—by creating a promotion out of food and beverage containers.

Speaking of buzz, Coors Light recently debuted the Coors Light Thirst Trap, a mosquito catcher “designed to rid your summer days of pesky bugs,” the company said.

When a beer is nearly empty, the user, sacrificing a few sips to lure mosquitos, snaps the Thirst Trap, which Coors Light is selling online for $5, on top of a 12-ounce can.

Once the mosquitos enter the trap, they can't escape, the company said.

"Warm weather, outdoor activities and laid-back chilling are some of the reasons why summer is undeniably the best season of the year. But with the good also comes the bad, and pesky mosquitoes can be a buzzkill,” said Marcelo Pascoa, Coors vice president of marketing.

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