Foodservice

Steal This Idea: Listen to Customers, Make LTO Permanent

Dunkin’s Butter Pecan Swirl returns to menu for good
Illustration or three pecan characters
Image: Shutterstock

Dunkin’ has answered the call from customers to bring back—and never again take away—what had been an annual limited-time offer (LTO).

“Pecan lovers, rejoice! Dunkin’ is honoring National Pecan Day today with a delightful surprise, announcing the return of Butter Pecan Swirl to Dunkin’ restaurants nationwide starting April 26,” the Canton, Massachusetts-based company said.

Requests from customers and employees to make the flavor a regular offering were “staggering,” Dunkin’ said. “We’re thrilled to finally grant their wish.”

Launched in 2013, Butter Pecan Swirl features notes of butter roasted pecan and sweet cream. The flavor can be added to hot or iced coffee, espresso drinks, cold brew, frozen coffee or frozen chocolate.

Dunkin’ said it’s the company’s second most sought-after flavor; pumpkin is tops.

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