Foodservice

Steal This Idea: Offer Fish During Lent

TXB rolls out limited-time taco offer straight from the sea
Fish illustration
Image: Shutterstock

Know your audience, they say, and being this is the season of Lent, there are many Christians looking for meat alternatives.

Enter fish.

Available through the end of March, TXB, Bonham, Texas, is launching a new line of savory LTOs, including a fish taco drizzled with serrano aioli in partnership with Austin-based Yellow Bird.

The TXB taco is baked white fish with a hint of chipotle spices, cilantro, onion and shredded lettuce on a flour tortilla and drizzled with the serrano aioli.

Click here to read more foodservice ideas to steal.

Steal This Idea is brought to you by Core-Mark.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners