LOUISVILLE, Ky. — Thorntons is celebrating 50 years in 2021, and to mark the milestone this summer it will reward customer loyalty with two Refreshing Rewards promotions.
The first promotion is 50th Anniversary Free Fuel for a Year; 200 registered Refreshing Rewards guests will be rewarded with free fuel for one year, with 50 guests winning each month through August.
The second promotion is 50-Cent Fridays. Every Friday through the summer, registered Refreshing Rewards members will get their choice of any dispensed drink in any size for 50 cents.
Customers must be registered Refreshing Rewards members to participate. To join, they can text the word “FUEL” followed by a valid email address to 737-57, download the app or go to RefreshingRewards.com.
Thorntons also will give back to all communities where it operates. While supplies last, stores will offer a 50th anniversary coloring book with $10 in coupons for $2. The company will donate all proceeds to local hunger relief partners in all communities where it operates stores.
“Service to our guests has been central to the Thorntons mission for 50 years,” said Simon Richards, president and CEO. “Our fantastic team members work hard 24/7 to ensure our guests can count on their favorite Thorntons store for their on-the-go shopping needs and we are honored that they choose to shop with us. Today as we continue to grow, we are proud to serve more than 200 communities and we are excited to celebrate our 50th birthday with our loyal guests all summer long.”
Thorntons operates more than 200 c-stores in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. It ranks No. 38 inCSP’s 2021 Top 202ranking of the largest c-store chains in the United States.