Technology/Services

McLane, Koupon Integrate Coupons Into C-Store Consumer Loyalty Solution

Partnership will allow retailers to take advantage of hundreds of CPG offers
mclane koupon csp

TEMPLE, Texas, and ADDISON, Texas —McLane Co. Inc., a supply chain services company providing grocery and foodservice solutions, and Koupon, a convenience-store promotion solution, have partnered to integrate Koupon’s digital promotion platform with McLane’s Consumer Loyalty Program application.

This partnership will allow c-store operators to take advantage of hundreds of industry consumer packaged goods (CPG) coupon offers within McLane’s Consumer Loyalty Program application, reducing product costs for both the retailer and the consumer.

McLane and Koupon’s integrated solution is free to retailers who use McLane’s Consumer Loyalty Program.

Within McLane’s enhanced Consumer Loyalty Program application, consumers can access digital promotions powered by Koupon’s technology and redeem them at checkout. They can search for and redeem coupons pertaining to their purchases at checkout, and they can receive and redeem store loyalty points based on their purchases, leading to additional offers and benefits. As new coupons are added, consumers can take advantage of them in real time.

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“We are delighted to work with Koupon, who has distinguished itself as the industry leader in this space,” said Deon Johnson, vice president of development at McLane. “By working together, we created a solution that truly benefits both retailers and consumers.”

“This partnership is a significant milestone for the convenience store industry,” said Brad Van Otterloo, CEO of Koupon. “Integrating Koupon’s digital promotion technology with McLane’s leading Consumer Loyalty Program will benefit the industry as a whole.”

Addison, Texas-based Koupon provides c-store retailers and brands with a way to connect and engage with shoppers to grow sales. Koupon works with brands to deploy personalized, channel-wide promotions, and it helps retailers to secure additional brand trade spending and grow shopper engagement. Members of the Koupon Network—a c-store collaborative with 30 of the top 50 c-store retailers and more than 70 brands—realize the benefit from Koupon’s channel reach, proprietary technology and data and campaign management services, the company said. Since its founding in 2011, Koupon has delivered more than 4 billion offers, it said.

McLane, based in Temple, Texas, is one of the largest supply chain services leaders in the United States, providing grocery and foodservice solutions for convenience stores, mass merchants, drug stores and chain restaurants. Through McLane Grocery and McLane Foodservice, McLane operates more than 80 distribution centers and one of the nation’s largest private fleets. The company buys, sells, and delivers more than 50,000 consumer products to nearly 110,000 locations across the United States. Additionally, McLane provides alcohol beverage distribution through its subsidiary, Empire Distributors Inc. McLane is a wholly owned unit of Berkshire Hathaway Inc., Omaha.

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