PHILADELPHIA — Stuzo has completed the acquisition of loyalty platform Hatch, a Lightbank and Andreessen Horowitz-backed company.
With Hatch’s capabilities, now unified under Stuzo’s Open Commerce Platform, retailers have access to Open Commerce Activate for one-to-one loyalty, Open Commerce Transact for contactless commerce and Open Commerce Experience for digital storefronts (available individually or as a product suite).
"We entered the retail industry with a mission of helping brands remove friction from the digital commerce experience and to drive incremental revenue, at scale,” said Gunter Pfau, founder and CEO of Stuzo. “Version one of Open Commerce consisted of a modern digital commerce infrastructure and engine. We learned that the power of digital is maximized by unlocking, connecting and activating data, and that while digital commerce is foundational, adding intelligent one-to-one customer activation was required to drive scaled business outcomes.”
With the acquisition, the Hatch team is now part of Stuzo. Jake Kiser, former Hatch CEO, is now Stuzo’s chief customer officer, and the Hatch platform has been integrated and rebranded to Open Commerce Activate. The acquisition was completed in October 2019. The announcement of the acquisition was delayed until Stuzo could fully integratrate Hatch as a product under the Open Commerce platform, according to the companies. They did not disclose the terms of the transaction.
Stuzo and Hatch were first brought together by a common approach to retail loyalty, according to Pfau. “Loyalty is achieved by activating customers in a hyper-personalized manner. The more customers you can know and can activate in a hyper-personalized manner, the more incrementality you can achieve. That means more gallons—more of their wallets that we can drive,” said Pfau in an exclusive interview with CSP.
“Murphy USA is in the early stages of our Murphy Drive Rewards (MDR) customer appreciation program, and we’ve already experienced significant incremental growth with Stuzo’s Open Commerce Activate product,” said Rob Chumley, chief marketing officer of Murphy USA, El Dorado, Ark.
Philadelphia-based Stuzo aims to help retailers know and activate more customers and data in real-time in an effort to generate more visits, more gallons and bigger baskets.