Serving about 1.6 million customers per day, according to the company, Murphy USA operates more than 1,400 stores under the Murphy USA and Murphy Express banners. Murphy USA stations are typically located near a Walmart store, while Murphy Express stores are stand-alone gas stations and c-stores. Murphy USA stations tend to be smaller, kiosk-format stores, while Murphy Express stations are larger, traditional convenience-store formats.
In 2019, Murphy USA initiated a loyalty program, drawing in 6.5 million participants in just a few weeks. Executives say they are beginning to gather shopper data that will help them improve inside sales and fuel volumes.
Murphy USA's competitive advantage is its high-volume, low-cost operations at its kiosks, which are positioned in the marketplace as a destination for fuel and cigarettes, offering competitive pricing and speed of service.
For benchmarking purposes, store counts are year-end 2019.
|El Dorado, Arkansas
|No. of Stores:
|Rank Last Year: