The U.S. Food and Drug Administration’s (FDA’s) so-called deeming regulations that give the agency oversight of nicotine in cigarettes, electronic cigarettes and premium cigars had varying effects on the new products retailers saw at the 2018 NACS Show in Las Vegas.
The agency’s recently announced Youth Prevention Program, in particular, has led to numerous FDA actions that specifically target flavors in tobacco products, the composition of new products and the marketing and sale of e-cigarettes—all in an effort to reduce teen use of such nicotine-delivery devices.
Following inquiries that the FDA sent to several e-cigarette manufacturers, Altria Group Inc., Richmond, Va., announced plans to remove its MarkTen Elite and Apex by MarkTen pod-based vaping products.
The move is the first in what could be many shifts in the product landscape as the FDA investigates marketing practices for such devices. Here are some examples of how FDA rules are changing manufacturers’ approaches to new tobacco products, and specifically ones seen at the NACS Show in October …